The Fractional CMO & Marketing Team
for Independent Restaurants Doing $1M-$10M Annually
See exactly which marketing gaps are costing you $50 – $100K+ annually
With our strategically crafted marketing system, we’ve Generated Revenue for 100+ Restaurant Clients with An Average Result: 18-40% Revenue Growth Within 12 Months. Stop wasting money on marketing that doesn’t work. Get a dedicated marketing leader + execution team for less than hiring one full-time marketing coordinator, with 10x the expertise and proven systems that fill tables consistently.
Are you ready to increase the visibility of your restaurant and drive consistent traffic?
Most $1M+ restaurants are missing:
✓ Customer retention systems (losing 50% of revenue)
✓ Strategic paid advertising (invisible in local search)
✓ Revenue optimization campaigns (slow Monday-Thursday nights)
✓ Performance tracking (guessing what works)
✓ Scalable marketing operations (can’t grow without systems)
We build these systems. Revenue follows.
✓ Average 40% increase in weekend reservations
✓ 3x social media engagement within 90 days
✓ $2-5 ROI on every marketing dollar spent
✓ Proven strategies for independent restaurants
✓ Trusted by independent restaurants, multi-location concepts,
30-minute call | No obligation | Real insights you can use today
Birmingham Pub
Multi-Brand Hospitality Group
+65% Increase in Sunday Brunch Revenue
Needed to attract foot traffic during slow dayparts and launch a successful Sunday brunch service. We created a comprehensive social media and influencer campaign that generated buzz and drove measurable sales increases.
Results Snapshot:
- 65% increase in Sunday brunch attendance
- 40% growth in social media engagement
- Successfully launched new daypart revenue stream
The Bronzed Door
New American Restaurant Opening
Sold Out Opening Weekend
Pre-opening marketing campaign for a new concept in a competitive market. Our brand awareness and buzz-building strategy resulted in a fully booked opening weekend and sustained momentum post-launch.
Results Snapshot:
- 100% capacity opening weekend
- 5,000+ social media followers pre-opening
- Featured in 8 local media outlets
322 BBQ
Multi-Location BBQ Expansion
+65% Increase in Sunday Brunch Revenue
A beloved BBQ joint preparing to open a second location needed to eliminate brand confusion and build scalable marketing infrastructure. We clarified their messaging, rebuilt their website with integrated online ordering, and launched their first email marketing program—creating a foundation for multi-location growth.
Results Snapshot:
- 18% increase in overall revenue
- Built email marketing program from zero
- New mobile-optimized website with seamless ordering
- Successful seasonal campaigns driving event attendance
- Scalable marketing systems supporting new location launch
Everything Your Restaurant Needs to Win Online
These aren’t services. They’re systems. Systems that turn your marketing from random acts into predictable revenue growth.
Problem: You’re invisible when people search “restaurants near me”.
What We Build:
- Local SEO domination (top 3 Google rankings)
- Paid advertising that tracks to revenue ($3-5 ROAS minimum)
- Strategic partnerships (hotels, corporate accounts, events)
Result: Consistent new customer flow (not hoping for walk-ins).
Problem: You spend $50 to acquire a customer who visits once
What We Build:
- Email marketing automation (brings customers back 2-3x/month)
- Loyalty program strategy
- Retargeting ad campaigns
- Database segmentation (different offers for different customers)
Result: 50% revenue increase from existing customers.
Problem: Slow dayparts, low average checks, missing high-margin opportunities
What We Build:
- Strategic promotional calendar (fills Monday-Thursday)
- Menu marketing (drives high-margin items)
- Catering program development ($50K-$200K opportunity)
- Private events marketing (highest-margin revenue)
Result: 20-30% revenue growth without adding more covers.
Problem: You’re “pretty good at everything” = memorable at nothing.
What We Build:
- Clear brand positioning (one sentence that differentiates you)
- Messaging framework (what you say across all channels)
- Visual brand identity (consistent across all touchpoints) including website design and development
- Reputation management (1,000+ 5-star reviews)
Result: Premium pricing power + customer loyalty.
Problem: You’re guessing what works instead of measuring it.
What We Build: → Revenue attribution (which marketing drives which dollars) → Monthly ROI dashboard (marketing spend → revenue generated) → Customer acquisition cost tracking → Lifetime value analysis
Result: Double down on what works, kill what doesn’t.
Why Restaurant Owners Choose RBB
Michael Foley
| Foley Foods, Inc.
Why Most Restaurant Marketing Fails
(And How We Fix It).
You’re an incredible restaurateur. Your food is amazing. Your service is exceptional. But your marketing? That’s a different story. We’ve worked with 100+ restaurants, and here’s what we see over and over again:
THE GENERIC AGENCY PROBLEM
They give you the same cookie-cutter strategies they give every client. What works for a coffee shop doesn’t work for fine dining. They don’t understand restaurant operations, busy seasons, or hospitality challenges.
Result: Wasted budget. No results.
THE DIY DISASTER PROBLEM
You try to handle marketing yourself because you can’t afford an agency. But you’re already wearing 10 hats. Marketing gets pushed to “when I have time” (which never comes). Your posts are inconsistent. Your strategy is reactive.
Result: Invisible online. Empty tables.
THE WRONG TACTICS PROBLEM
You’re posting on Instagram because “that’s what restaurants do.” But your ideal customer is on Facebook. Or you’re running ads with no tracking. Or you’re focusing on vanity metrics instead of revenue.
Result: Busy work with no ROI.
Sound familiar? You’re not alone. That’s exactly why we built Restaurant Brand Builders differently.
Escalante's Fine Tex-Mex
Full Brand & Digital Overhaul
+12% Total Revenue Growth
Escalante’s needed a complete digital transformation—from outdated branding to zero online ordering capability. We rebuilt their brand identity, launched a new website with integrated online ordering, and created a comprehensive social media and email marketing strategy that grew their customer database from 0 to 10,000.
Results Snapshot:
- 12% increase in overall revenue
- 222% increase in online orders
- Grew email database from 0 to 10,000 customers
- 3% revenue boost specifically in Fajita sales
Our Proven System for Restaurant Growth
The Brand Clarity Formula™: How We Help Restaurants Go From Overwhelmed to Overbooked
STEP 1: UNCOVER
Deep Dive Discovery: We audit your current marketing, analyze your competitors, understand your target customer, and identify the biggest opportunities for growth. This isn't a generic questionnaire. It's a comprehensive analysis of what's working, what's broken, and what's missing.
Outcome: Data-driven strategy built for YOUR restaurant
STEP 2: ALIGN
Strategic Planning: We create a custom marketing roadmap that aligns with your business goals, budget, and operational reality. No cookie-cutter tactics. Just what will actually work for your restaurant. This includes: messaging, positioning, channel strategy, content calendar, and campaign planning.
Outcome: Clear 90-day execution plan
STEP 3: AMPLIFY
Launch & Execute: We bring your strategy to life with compelling campaigns, engaging content, and strategic promotion across the channels that matter most for your target customer. Social media, ads, email, influencer partnerships, PR; whatever drives results for YOUR restaurant.
Outcome: Consistent visibility = consistent customers
STEP 4: THRIVE
Optimize & Scale: We continuously monitor performance, test new tactics, and optimize based on real data. What's working? We double down. What's not? We pivot fast. You get monthly reports showing exactly how marketing is impacting your revenue.
Outcome: Predictable growth month after month
Common Questions About Working With RBB
An in-house marketing coordinator costs $45K-$65K/year (+ benefits, training, management time) and brings 1-3 years of experience. Our fractional CMO packages start at $36K/year ($3K/month) and give you:
- 15+ years of restaurant-specific expertise
- Entire execution team (designers, copywriters, ad specialists)
- Proven systems from 100+ restaurants
- No HR headaches, sick days, or turnover
Plus: We’re accountable to revenue results, not just “doing tasks.”
Average client sees $3-5 revenue for every $1 spent on our services + ad spend combined.
Example:
- Investment: $4K/month retainer + $2K/month ad spend = $6K total
- Typical result: $18K-$30K additional monthly revenue within 6 months
- ROI: 3-5x This assumes you’re already doing $1M+ annually. If you’re under $750K, focus on operations first.
Yes. While we’re based in Houston and have deep local expertise, we work with restaurant clients across Texas (Dallas, Austin, San Antonio) and select markets nationally.
Our sweet spot: Independent restaurants doing $1M-$10M annually in markets with 500K-5M population.
We hear this constantly. Usually it failed because:
- Wrong tactics for your restaurant (coffee shop strategy ≠ fine dining)
- No tracking (couldn’t tell what worked)
- Inconsistent execution (posted for 2 months, gave up)
- No strategy (random tactics, no system)
- Wrong agency (generic agency, not restaurant specialists)
We fix all 5. That’s why our average client stays 18+ months.
Depends on package:
- Fractional CMO: 12-month minimum (building systems takes time)
- Growth Partner: 6-month minimum
- Launch Package; 9-month engagement (6 months pre-opening + 90 days post)
- One-time Audit: No ongoing commitment
Why minimums? Real results take 90-180 days. Anyone promising instant results is lying.
Initial onboarding: 5-10 hours (discovery, strategy, asset gathering)
Ongoing: 2-4 hours/month (monthly check-ins, approvals, feedback)
We handle execution. You handle running your restaurant.
Realistic 90-day outcomes:
- Marketing infrastructure built (systems, tracking, campaigns live)
- 10-20% increase in online visibility (search rankings, social reach)
- 500-2,000 new email subscribers
- First wave of retention campaigns driving repeat visits
- Clear baseline data (now we know what works for YOUR restaurant)
Big revenue jumps typically happen months 4-12 once systems mature
No. Here’s why: Every restaurant is different. Cookie-cutter proposals are exactly what we’re fighting against. After your free audit, IF it makes sense to work together, we’ll create a custom proposal based on:
- Your current revenue
- Your growth goals
- Your biggest marketing gaps
- Your budget reality
This takes 3-5 business days after the audit call.
